Notes from the AI visibility frontier.

Foundational

llms-full.txt: when to publish one and what goes inside

llms-full.txt bundles your most important content as one big markdown file. Here's when it's worth the effort and how to assemble one without losing your mind.

Foundational

Markdown content negotiation: serving clean text to AI bots

When an AI assistant sends Accept: text/markdown, return markdown instead of HTML. Here's how to set it up on Cloudflare, Nginx, Next.js, and WordPress.

Technical

How to let GPTBot, ClaudeBot, and PerplexityBot into your site

If AI assistants can't fetch your pages, they can't cite you. Here's how to audit your robots.txt and CDN rules so the right bots get through.

Technical

Structured data for AI search: the four schemas that actually move the needle

You don't need 30 schema types. You need Organization, Article, FAQPage, and Product done right. Here's the working JSON-LD you can paste in.

Technical

Why AI bots can't read your JavaScript site (and what to do about it)

GPTBot doesn't run JavaScript. If your site renders content client-side, AI assistants see an empty page. Here's how to fix it without rebuilding.

Technical

AI-native formats: llms.txt, llms-full.txt, and markdown that bots actually read

Three small files that signal to AI assistants you've done the work. Here's what each one is and when to publish it.

Technical

Core Web Vitals for AI search: why slow sites get skipped

AI crawlers have tight timeouts. If your homepage takes 4 seconds to load, half the bots are gone. Here's how to fix the three metrics that actually matter.

Content

How to get cited by ChatGPT, Perplexity, and Claude

Citation in AI answers is the new front-page ranking. Here's the playbook: track which queries trigger your industry, then make your page the obvious answer.

Content

Forum and community presence: why Reddit threads outrank your homepage

AI assistants lean heavily on Reddit, Stack Exchange, and niche forums. If your brand isn't part of those conversations, you're missing the citation layer that matters most.

Content

On-site content quality: writing pages AI assistants want to quote

AI assistants pick specific paragraphs to quote. Here's how to structure your pages so yours are the ones that get picked.

Content

Digital PR for AI visibility: getting mentioned on sites assistants trust

AI assistants weight third-party mentions heavily. Here's how to earn coverage on industry publications without a six-figure PR budget.

Content

Content gap analysis for AI search: finding the questions you're not answering

Your competitors are getting cited for questions you've never written about. Here's how to find those gaps and close them in a quarter.

Off-Site

Google Business Profile: the AI signal local businesses keep ignoring

AI assistants pull from Google Business Profile constantly for local queries. Here's the setup that gets you mentioned by name.

Off-Site

Reviews for AI search: why volume and recency beat star count

AI assistants read review counts, recency, and the actual review text. Here's how to build a steady stream without buying fake ones.

Off-Site

NAP consistency: why your phone number on five sites needs to match

Name, address, phone. If those three details don't match across the web, AI assistants get confused and stop citing you for local queries.

Off-Site

Backlinks for AI search: why quality beats quantity by a wider margin

AI assistants weight backlinks differently than Google. Here's the profile that earns citations and the link types that quietly hurt.

Off-Site

Brand mentions: the citations that don't need links

AI assistants read brand mentions even without links. Here's how to track them, encourage more, and turn them into actual citations.